Many times they are used in the same sentence and referred to as the same thing...but are they the same?
Not in my opinion.
Don't get me wrong I think that marketing and branding are definitely related and feed each other but they are different in their purpose.
I consider myself a private person, but this was something I had to share with you!
I have a 2.5 years old son, and quite frankly the last 2.5 years were an amazing and fun experience for me.
Many people will tell you how much work it is to have kids and what you'll need to give up and change etc.
But what no one tells you is how much you can learn from a toddler...about yourself, life and...Business.
Do you think that having a great logo is enough to build a fashion brand around?
Over the years I heard mix answers from designers to this question, so I wanted to try and answer this question because I think it is an important one.
I hear many designers who describe their logo as the Unique Selling Proposition of their brand, its DNA and the reason why people will buy their products.
It's no news that pricing your product right will have a big impact on your sales.
But what is pricing it right means?
This question can be even harder to answer if you are just starting your fashion brand.
There are few ways to determine the right prices of your fashion products even at that stage. It requires some research, but It all comes down to defining your market positioning, your specific target customer and the value of your product for that customer.
Helping you avoid the thousands of pitfalls that can shatter your fashion business dreams.
That is my job!
And I love it!
However, as a result, in the majority of my content I usually address what mistakes to look out for, which doesn't leave much room to talk about the great things that our fashion industry has to offer.
After all, there is a reason why soooo many people want to be part of this industry.
The retail landscape is definitely changing.
Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.
Are we looking at the end of Brick and Mortar?
The most challenging part when running a marathon is the middle part.
This is where the excitement of the beginning is starting to fade out and the finish line seems far far away.
This is when thoughts of quitting start to surface inside our heads and we start to feel that something big has to happen otherwise we will never make it.
I'm not looking to raise money or bring on investors so why do I need one?
This is usually the respond that we get when we ask designers if they wrote a business plan for their new start-up fashion brand.
Quite frankly, I don't blame them for thinking this way, I myself thought the same until I started my fashion brand.
When did being busy become the new measure of success?
How many times you heard someone says 'I'm so busy', yet you couldn't stop but thinking, what are they so busy with???
Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
A good fit is obviously a result of a good pattern, but you will be surprised to learn how much impact your fitting sessions can have on how quick you will get there and how good and consistent your fit will be.
Not to mention how much money it will save you!
I have been part of hundreds of fitting sessions during my career and I'm always surprised to see how quick a fitting session can go wrong.
You have probably noticed it on some garments that you bought.
It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.
An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.
Deciding whether to produce your fashion product offshore or domestically goes beyond the reasons of cost and number of units you will need to produce.
As a matter of fact it's a decision that will impact how your business is set up and operates to best fit that scenario, re; what kind of people/services you should hire and even the details of your designs.
I have received some great feedback to my last post on should you or shouldn't you do a trade show as a start-up brand.
I heard from designers who had similar bad experiences to mine, others that are contemplating if they should do a show and others who decided not to do one after they ready my article.
What a great slogan.
I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!
Anyways, I’m not here to speak about that.
I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love!