50 for 50!

50 for 50!

Helping you avoid the thousands of pitfalls that can shatter your fashion business dreams.
That is my job! 
And I love it! 
However, as a result, in the majority of my content I usually address what mistakes to look out for, which doesn't leave much room to talk about the great things that our fashion industry has to offer.
 
After all, there is a reason why soooo many people want to be  part of this industry.

5 Powerful Tips to Build Your Fashion Brand With Social Media

5  Powerful Tips to Build Your Fashion Brand With Social Media

There are 2 things I love about it:

Anybody can do it. 

There is no one way to do it which means anyone can do it their way.

Not to mention that its either free or at least can be affordable for any budget.

That is the beauty of social media marketing! 
 

Should I Sell My Fashion Product On My Website?

Should I Sell My Fashion Product On My Website?

The retail landscape is definitely changing.


Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.


Are we looking at the end of Brick and Mortar?

7 Reasons Your Fashion Brand Is Not Growing

7 Reasons Your Fashion Brand Is Not Growing

The most challenging part when running a marathon is the middle part.

This is where the excitement of the beginning is starting to fade out and the finish line seems far far away.

This is when thoughts of quitting start to surface inside our heads and we start to feel that something big has to happen otherwise we will never make it.

 

Why Do I Need A Business Plan?

Why Do I Need A Business Plan?

I'm not looking to raise money or bring on investors so why do I need one?

This is usually the respond that we get when we ask designers if they wrote a business plan for their new start-up fashion brand.

Quite frankly, I don't blame them for thinking this way, I myself thought the same until I started my fashion brand.

How Busy Are you?

How Busy Are you?

When did being busy become the new measure of success? 

How many times you heard someone says 'I'm so busy', yet you couldn't stop but thinking, what are they so busy with???

Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
 

The Perfect Fitting Session

The Perfect Fitting Session

A good fit is obviously a result of a good pattern, but you will be surprised to learn how much impact your fitting sessions can have on how quick you will get there and how good and consistent your fit will be.

Not to mention how much money it will save you!

I have been part of hundreds of fitting sessions during my career and I'm always surprised to see how quick a fitting session can go wrong.

RN number, What s It? And Do I Need It?

RN number, What s It? And Do I Need It?

You have probably noticed it on some garments that you bought.

It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.

An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.  

How to Calculate Fabric Shrinkage

How to Calculate Fabric Shrinkage

One of the development issues that we get asked about a lot is fabric shrinkage.

Here is some info about the subject.

When should I do a shrink test?

I would recommend to do a shrink test to every fabric that you are looking to use.

Offshore or Domestic Apparel Manufacturing?

Offshore or Domestic Apparel Manufacturing?

Deciding whether to produce your fashion product offshore or domestically goes beyond the reasons of cost and number of units you will need to produce.

As a matter of fact it's a decision that will impact how your business is set up and operates to best fit that scenario, re; what kind of people/services you should hire and even the details of your designs.
 

8 points for a SUCCESSFUL trade show for your fashion brand

8 points for a SUCCESSFUL  trade show for your fashion brand

I have received some great feedback to my last post on should you or shouldn't you do a trade show as a start-up brand.

I heard from designers who had similar bad experiences to mine, others that are contemplating if they should do a show and others who decided not to do one after they ready my article.

Trade shows, Yes or No?

Trade shows, Yes or No?

I remember my first one.

I was about to launch my women’s line. 

The samples were ready, I had a great photo shoot done, I had the look book and line sheets ready and I even had a website (back than that was not a given).

I just needed to get into Coterie and the rest will be history....

Just Do It!

Just Do It!

What a great slogan.

I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!

Anyways, I’m not here to speak about that.

I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love! 

How to Create A Line sheet That Sells

How to Create A  Line sheet That Sells

Everything that you do in your business should lead towards making a sell….that is off-course If you agree that the goal of your fashion business is to sell products.

If you are looking to sell wholesale, one of your main selling tools is going to be a GOOD Line sheet.

 

What is a Marker?

What is a Marker?

A marker is used in the production process.

Since most times (especially when using overseas factories) a marker gets done by the factory many fashion designers are not quite familiar with it so we thought we’ll help you with that.

So what is a marker?

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

Just one?

You're probably thinking that there are a million important lessons a new fashion entrepreneur must learn, and you'd be right.

However, not all lessons are made equal.

That's why we reached out to the speakers at this year's Be Creative Be Profitable seminar and asked them, "what's the single most important lesson every fashion entrepreneur needs to learn?"

Below is the conversation that ensued...

How Much of it is Luck?

How Much of it is Luck?

 

This last week I had a meeting with 2 investors who recently bought a licensing to build a fashion line for a public figure (name is confidential) and they wanted to learn more about the industry and how can we help them.

After I gave them a quick rundown of the process one of them asked: So how much of it is luck?

Did I hear right? I asked myself.

What is Cash Flow And Why is It so Important for Fashion Brand?

What is Cash Flow And Why is It so Important for Fashion Brand?

When I first heard about cash flow in relation to my fashion business I thought to myself: What does it have to do with fashion??? I went to fashion school not accounting, right? ....Just checking.
And my ego added: I have a great style, people love my designs, they'll buy them and my brand will be successful...

As I mentioned before...I made quite a lot of mistakes with my fashion brand and paid heavily for them, the above was one of them.

What is cash flow?  
Cash flow is the net amount of cash moving into and out of a business. 

3 Fashion Brands that Kicked the Bucket - Learn Why

3 Fashion Brands that Kicked the Bucket - Learn Why

Another stale broccoli casserole?
A few more polite words with “the family”?
Too many “what a shames” and too many “I saw this coming”...
This is getting all too common. 
Seeing another promising fashion startup that has been laid to rest has really stirred me up.
And you know what?
 

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

We often get asked if a fashion design degree is necessary in order to have a successful fashion brand?

The key words in that question are necessary and successful.

If you have a fashion design degree, this means that you learned in theory how to design a full collection, got introduced to the technical and design terms and the process of making a fashion product. HOWEVER, if you do not have a fashion design degree you