4 Tips for Getting The Best Results From Your Pattern Maker

4 Tips for Getting The Best Results From Your Pattern Maker

Today’s post offers 4 tips to help you get the best results out of your pattern maker.

Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or new to the industry the following should make your pattern maker job easier and will make you look like a pro not to mention save you time and money:

When Should You Grade Your Apparel Pattern?

When Should You Grade Your Apparel Pattern?

One of the most common mistakes we see with young designers is grading a pattern too early in the development process.

At what stage of the process should you grade your apparel pattern?

First, let’s explain what grading is:

Grading is the stage of sizing an apparel pattern up or down to create the patterns for the other sizes of that garment.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

Sustainability - The ability to continue a defined behavior indefinitely. 

In the fashion industry we are constantly producing more and more goods. We use tons of natural resources, produce garments all over the world and all the while we are trying to keep up with ever changing trends and timely demands of the fashion industry. What is that impact? Most of the pollution in the garment industry comes from textiles. Water usage, finishing agents, and dyes. 20% of the worlds water pollution is due to the garment industry. How does it affect the community that work and live around these factories? As designers and consumers we have the responsibility to ask ourselves these questions and the ability to make change. 

How do you as a designer build a company with all of these things in mind and as a small brand be a part of this change?

How to Find A Niche for Your Fashion Brand.

When starting a fashion brand, thoroughly understanding your product, knowing who you’re selling to, and defining your USP (Unique Selling Proposition) are vital for the success of the brand. It sounds pretty obvious, right? Apparently not all businesses follow that.  

Niche business - a business targeting to a specific group of customers with a specific common shared interest, passion, or desire. 

Many new fashion brands don’t take the time to define their niche and end up spending their money and affords on the wrong targets. Starting a brand of dresses with interesting designs or with the

Behind the Brand – The Story of PaperGirl

PaperGirl is a  brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015! 

The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story:

The New York Garment District

Ever wondered how the New York Garment District got its start? What happened to it and where it is heading?

In the Mid 19th century, New York City’s Garment District was built on ready to wear clothing that was mass produced and mass-marketed. The industry relied on the workings of a cheap yet skilled labor force—primarily immigrants of European Jewish and Italian descent who arrived in the United States trained in traditional tailoring.

During this time the garment industry was New York City’s largest employer, employing one hundred thousand people each year. Rapid growth was seen in twenty years when the amount of manufacturing firms increased from 562 in 1880 to over 1,800 in the 1900s.

In an effort to increase New York City’s shopping culture Fashion Row and Ladies Mile were 

5 Points to Best Communicate Your Designs to a Sewing Contractor

As a designer, it is very important your collection is well executed for a show, presentation and market week, as well as the selling floor. And to have a well-made collection, or just a single garment, it starts after your designs are finalized and it’s ready for construction.

Most fashion houses already have their team of sewers who understands the design concept and know how each garment should be constructed, with some instructions given. However, majority of young designers don’t have the same resources. When they find a sewer or factory to sew their garments, young designers would think that this person would understand their design because of years of experience the sewer has under their belt. This is actually a BIG misconception. If no instructions given, the sewer can have a garment finished in a way that you originally did not want. This mistake would cost time and money.

When you give a new design to a sewer/factory, you should think ahead about the steps they 

How to Translate Inspiration Into Designs

Inspiration - the process of being mentally stimulated to do or feel something, especially to do something creative.

As creative people we are constantly stimulated by various (and sometimes random) things around us: visuals, sounds, text, smells, memories, feelings etc. Translating all of that into unique and wearable designs is where the magic/creative part happens!

When beginning to design a collection it’s natural to start fantasizing about your favorite designs, spilling sketch after sketch over each page. But good design is not born in a vacuum. The key to creating a memorable collection is to build a story from which you can then draw inspiration from to enhance your designs.

Simply picking and choosing elements that you like will leave the customer confused and will not 

What's Your Story?

This post is written by our branding consultant Maria Pesin from Vibe Consulting.

I was at a trade show one day shopping for product to sell in my shoe and accessory store.  Passing by a booth I saw belts that looked interesting.  The salesperson gave me the information about the belts and I was ready to leave.  Then the owner of the company came over and told me the story of the company and the belts.  The story was so compelling that I sat right down and wrote an order.

Stories have the power to inform and educate, entice and engage a customer. Stories can 

3 Reasons Why You Need A Tech Pack

When developing a product or collection from scratch it’s easy to start designing and planning without first considering the importance of how you’ll communicate your designs to the team that will help bring your vision to life.  A tech pack is the fashion industry’s universal form that explains all the details and specs for each garment. Before getting too far into the design process, consider these three important reasons how a tech pack will help your business:

  1. Personal organization: Having a tech pack is almost like having a visual checklist for each style. In one compact place you can fill in all details relating to a garment until it is ready for

The Importance of Using a Professional Fit Model!

“How much does a fit model cost? Is that for one hour only? I really can’t afford that. Can we just fit on me? I can use my friend, he/she is the right size…”

This is a common response from emerging designers when discussing the fittings.

The main misconception about fit models is due to the fact that they are called models. Therefore, it’s important to understand the differences between a runway model (which is what we normally associate models with) and a fit model.

Here is a brief explanation to better understand the difference between a fit model and runway model’s job descriptions:

WHY?

Starting your fashion brand means starting a business! Hold on, don’t laugh, it might sound obvious to you but many designers out there are not fully aware of that aspect.

Many people (especially those who have never owned a business)  tend to glamorize the idea of being your own boss, setting your own hours, your own rates, your own rules, choosing who to work with, not to mention receiving all the credit and rewards for your talent with hopes of being famous and other unrealistic ideas. These alluring benefits are often the drive for many designers to make the leap to start their own business without closely examining the other logistics.

Always Follow Your Heart

“Be hard on yourself. Ask ‘Do I make sense? Am I crazy?' You can listen to everybody [else], but follow your heart. The worst mistake is to do something and then realize, I didn't really want to do it but so-and-so told me to” Diane Von Furstenberg

Reading this quote probably brings up memories of decisions you've made at some point in your life as well as in your business. One relatable experience that stuck with me happened when I was in fashion school: 

As a young designer I had a very distinctive design perspective and didn't want anyone telling me what they thought about my ideas as I had no intention to compromise my artistic views 

How to Choose Your Product’s Size Range. Numeric Sizes vs Letter Sizes

Choosing an appropriate size range for your apparel products will usually have more impact on your branding than what you might think, especially if FIT is high on your list of priorities for brand identity. The available sizes you decide to offer can send a message to whom you see as your target customer and what market you are going after. 

When it comes to apparel there are two standard size ranges:

The Most Important Step to Get the Best Results From Your Production

This week I read a very informative article on manufacturing and production and it made me think: “What is the single most important step to get the best results from your production? “

I once had a teacher who said that if we simply do our homework and study, the test will be a breeze! And he was right, it worked for me. The same concept easily translates to fashion production.

DESIGN WITH PRODUCTION IN MIND! I know how boring and limiting this part sounds for a creative person like you, but following this motto is the single, most important step to turn your creativity and talent into a BUSINESS! If you plan your production process while you design your product and think ahead about each step, re: the logistics, the cost, the timeline, etc. your production will be easy and will have no tricky questions or surprises.

To help you with that, here are 3 tips you should follow when designing your next season: 

Top Five Points to Consider When Sourcing Fabrics

Top Five Points to Consider When Sourcing Fabrics

On July 22-23 the PREMIERE VISION NY & INDIGO fabric shows will take place here in New York. If you are planning to attend the show, here below are 5 fabric sourcing tips you should consider.

Choosing fabrics for your designs will have an impact not only on your garments but on your business in general. Things like minimums, freight, continuity and availability of fabrics, prices (off course), etc. can affect your cash flow, cost, prices and more and should all be seriously considered before committing to fabrics.

Why Making Samples is So Expensive?

Why Making Samples is So Expensive?

One of most asked question by young designers is: “Is this the price for only 1 sample? Why is sewing one sample so expensive?”

Lets go through the details together and i'll explain why is sample making expensive:

Making only one at a time – let’s think about baking for a second, If you’d make 1 cookie or 20 of the same type of cookies, the time and cost for either will be about the same, agree?

How Feasible is Your Vision?

How Feasible is Your Vision?

Let's take a second to talk about the feasibility of your fashion business.

Before you jump all in to execute your vision it is really important for you to do your homework and find out how feasible your idea is.
Yes lots of times you will need the help of industry professionals which is where we can help, but even before that there is market research that you can probably can and should do on your own that will answer that question.

I thought the best way for me to address this subject will be to share an example of a general conversation that i often have with a designer on a feasibility consultation session.

5 Top Secrets for Designing a Fashion Line

5 Top Secrets for Designing a Fashion Line

 like to think of fashion design as an art form, which requires a strong dose of talent and plenty of creativity.

But taking that raw talent and creativity and turning it into a successful business isn’t always easy. Even with these traits, it is not a simple task to design a fashion line that’s both fresh and uniquely “you”…. never the less producing that season after season.

And let’s not forget all the planning, figuring out the nuances of your niche market, pricing your products, and differentiating yourself through branding, all while juggling a limited resource pool and seasonal products. Even the most talented fashion designers in the world would find this daunting!

Start A Fashion Brand Workshop at Mood 11/16/2013

Start A Fashion Brand Workshop at Mood 11/16/2013

Start A fashion Brand - One day seminar at Mood Fabrics.