4 Misconceptions About Launching a Fashion Kickstarter

4 Misconceptions About Launching a Fashion Kickstarter

If you’re one of those entrepreneurs currently weighing your options about how to launch your company or a new collection, keep reading.

Today I want to go over four of the major misconceptions about launching a crowdfunding campaign.

MISCONCEPTION #1: Kickstarter = “donations.”

How to Implement Instagram Shoppable Posts

Last month I had a great webinar with MarketTap, if you missed that CLICK HERE to listen to the recording.

During the webinar the topic of shoppable Instagram posts was mentioned as a "Social Media Must Have" in 2018.

During the Q&A session that followed our webinar, a number of the audience’s questions

Branding vs Marketing

Branding vs Marketing

Many times they are used in the same sentence and referred to as the same thing...but are they the same?

Not in my opinion.

Don't get me wrong I think that marketing and branding are definitely related and feed each other but they are different in their purpose.

3 lessons I Learned From My 2.5 Years Old Son On How To Build a Successful Fashion Brand

I consider myself a private person, but this was something I had to share with you!

I have a 2.5 years old son, and quite frankly the last 2.5 years were an amazing and fun experience for me.

Many people will tell you how much work it is to have kids and what you'll need to give up and change etc. 

But what no one tells you is how much you can learn from a toddler...about yourself, life and...Business.

The Future of Our Fashion Industry

The Future of Our Fashion Industry

Where do we go from here?

The fashion industry is challenged with this question for a few years now, with no answer just yet.

Here is where we are now:

  • Globalization and technology changed the supply chain.
  • Fast fashion companies disrupted the market and created new standards of speed to market. 

What Is The Right Price For My Fashion Product?

What Is The Right Price For My Fashion Product?

It's no news that pricing your product right will have a big impact on your sales.

But what is pricing it right means? 

This question can be even harder to answer if you are just starting your fashion brand. 

There are few ways to determine the right prices of your fashion products even at that stage. It requires some research, but It all comes down to defining your market positioning, your specific target customer and the value of your product for that customer.
 

50 for 50!

50 for 50!

Helping you avoid the thousands of pitfalls that can shatter your fashion business dreams.
That is my job! 
And I love it! 
However, as a result, in the majority of my content I usually address what mistakes to look out for, which doesn't leave much room to talk about the great things that our fashion industry has to offer.
 
After all, there is a reason why soooo many people want to be  part of this industry.

5 Powerful Tips to Build Your Fashion Brand With Social Media

5  Powerful Tips to Build Your Fashion Brand With Social Media

There are 2 things I love about it:

Anybody can do it. 

There is no one way to do it which means anyone can do it their way.

Not to mention that its either free or at least can be affordable for any budget.

That is the beauty of social media marketing! 
 

Should I Sell My Fashion Product On My Website?

Should I Sell My Fashion Product On My Website?

The retail landscape is definitely changing.


Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.


Are we looking at the end of Brick and Mortar?

7 Reasons Your Fashion Brand Is Not Growing

7 Reasons Your Fashion Brand Is Not Growing

The most challenging part when running a marathon is the middle part.

This is where the excitement of the beginning is starting to fade out and the finish line seems far far away.

This is when thoughts of quitting start to surface inside our heads and we start to feel that something big has to happen otherwise we will never make it.

 

Why Do I Need A Business Plan?

Why Do I Need A Business Plan?

I'm not looking to raise money or bring on investors so why do I need one?

This is usually the respond that we get when we ask designers if they wrote a business plan for their new start-up fashion brand.

Quite frankly, I don't blame them for thinking this way, I myself thought the same until I started my fashion brand.

How Busy Are you?

How Busy Are you?

When did being busy become the new measure of success? 

How many times you heard someone says 'I'm so busy', yet you couldn't stop but thinking, what are they so busy with???

Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
 

The Perfect Fitting Session

The Perfect Fitting Session

A good fit is obviously a result of a good pattern, but you will be surprised to learn how much impact your fitting sessions can have on how quick you will get there and how good and consistent your fit will be.

Not to mention how much money it will save you!

I have been part of hundreds of fitting sessions during my career and I'm always surprised to see how quick a fitting session can go wrong.

RN number, What s It? And Do I Need It?

RN number, What s It? And Do I Need It?

You have probably noticed it on some garments that you bought.

It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.

An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.  

How to Calculate Fabric Shrinkage

How to Calculate Fabric Shrinkage

One of the development issues that we get asked about a lot is fabric shrinkage.

Here is some info about the subject.

When should I do a shrink test?

I would recommend to do a shrink test to every fabric that you are looking to use.

Offshore or Domestic Apparel Manufacturing?

Offshore or Domestic Apparel Manufacturing?

Deciding whether to produce your fashion product offshore or domestically goes beyond the reasons of cost and number of units you will need to produce.

As a matter of fact it's a decision that will impact how your business is set up and operates to best fit that scenario, re; what kind of people/services you should hire and even the details of your designs.
 

8 points for a SUCCESSFUL trade show for your fashion brand

8 points for a SUCCESSFUL  trade show for your fashion brand

I have received some great feedback to my last post on should you or shouldn't you do a trade show as a start-up brand.

I heard from designers who had similar bad experiences to mine, others that are contemplating if they should do a show and others who decided not to do one after they ready my article.

Trade shows, Yes or No?

Trade shows, Yes or No?

I remember my first one.

I was about to launch my women’s line. 

The samples were ready, I had a great photo shoot done, I had the look book and line sheets ready and I even had a website (back than that was not a given).

I just needed to get into Coterie and the rest will be history....

Just Do It!

Just Do It!

What a great slogan.

I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!

Anyways, I’m not here to speak about that.

I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love!