4 Misconceptions About Launching a Fashion Kickstarter

4 Misconceptions About Launching a Fashion Kickstarter

If you’re one of those entrepreneurs currently weighing your options about how to launch your company or a new collection, keep reading.

Today I want to go over four of the major misconceptions about launching a crowdfunding campaign.

MISCONCEPTION #1: Kickstarter = “donations.”

The Future of Our Fashion Industry

The Future of Our Fashion Industry

Where do we go from here?

The fashion industry is challenged with this question for a few years now, with no answer just yet.

Here is where we are now:

  • Globalization and technology changed the supply chain.
  • Fast fashion companies disrupted the market and created new standards of speed to market. 

RN number, What s It? And Do I Need It?

RN number, What s It? And Do I Need It?

You have probably noticed it on some garments that you bought.

It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.

An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.  

What Scenario Should You Cost Your Fashion Product For?

What Scenario Should You Cost Your Fashion Product For?

As a start-up fashion brand, costing your product for the first time is one of the most challenging parts of your fashion business.

When you source a factory you will have their costs for making both a small run of your product (i.e. 50 units) and a bigger run (i.e. 200+ units). For many designers, the first season is experimental and you might not know exactly how many orders you will get. So the big question is: Should you price your product based on the cost of a small run or the cost of a big run? 

4 Tips for Getting The Best Results From Your Pattern Maker

4 Tips for Getting The Best Results From Your Pattern Maker

Today’s post offers 4 tips to help you get the best results out of your pattern maker.

Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or new to the industry the following should make your pattern maker job easier and will make you look like a pro not to mention save you time and money:

When Should You Grade Your Apparel Pattern?

When Should You Grade Your Apparel Pattern?

One of the most common mistakes we see with young designers is grading a pattern too early in the development process.

At what stage of the process should you grade your apparel pattern?

First, let’s explain what grading is:

Grading is the stage of sizing an apparel pattern up or down to create the patterns for the other sizes of that garment.

3 Ways for Building Awareness to Your Fashion Brand

3  Ways for Building Awareness to Your Fashion Brand

This week Boaz was teaching a class at the Dg Expo show here in New York called - The 7 Points Checklist for Launching a Fashion Product. The 7th and last point on the list was Building awareness to your fashion brand - EARLY, before you even have something to sell.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

Sustainability - The ability to continue a defined behavior indefinitely. 

In the fashion industry we are constantly producing more and more goods. We use tons of natural resources, produce garments all over the world and all the while we are trying to keep up with ever changing trends and timely demands of the fashion industry. What is that impact? Most of the pollution in the garment industry comes from textiles. Water usage, finishing agents, and dyes. 20% of the worlds water pollution is due to the garment industry. How does it affect the community that work and live around these factories? As designers and consumers we have the responsibility to ask ourselves these questions and the ability to make change. 

How do you as a designer build a company with all of these things in mind and as a small brand be a part of this change?

Behind the Brand – The Story of PaperGirl

PaperGirl is a  brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015! 

The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story:

The importance of Consistency in Your Brand Development

This is a guest post by Eric Fitzgerald, an independent business consultant and the founder of Fashion Business Insider.

Like most aspiring designers, your sketch books are probably filled will lots of new and exciting design ideas that you want to someday explore in your collection. Having a platform to experiment with new ideas, fabrics, and silhouettes is the dream of any entrepreneurial designer. As much as creativity will help define your brand, remember that you’re also running a business and that brands take time to develop.  Part of that development process is being consistent with what you offer your customer and how you offer it to them.

Consistency does not mean you need to be boring or basic. In fact, as an emerging designer, ensure that your product speaks volumes about who you are and what your brand stands for.  Push yourself creatively and continue to innovate.  But do so from a vantage point that is