Just Do It!

Just Do It!

What a great slogan.

I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!

Anyways, I’m not here to speak about that.

I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love! 

How to Create A Line sheet That Sells

How to Create A  Line sheet That Sells

Everything that you do in your business should lead towards making a sell….that is off-course If you agree that the goal of your fashion business is to sell products.

If you are looking to sell wholesale, one of your main selling tools is going to be a GOOD Line sheet.

 

What is a Marker?

What is a Marker?

A marker is used in the production process.

Since most times (especially when using overseas factories) a marker gets done by the factory many fashion designers are not quite familiar with it so we thought we’ll help you with that.

So what is a marker?

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

Just one?

You're probably thinking that there are a million important lessons a new fashion entrepreneur must learn, and you'd be right.

However, not all lessons are made equal.

That's why we reached out to the speakers at this year's Be Creative Be Profitable seminar and asked them, "what's the single most important lesson every fashion entrepreneur needs to learn?"

Below is the conversation that ensued...

How Much of it is Luck?

How Much of it is Luck?

 

This last week I had a meeting with 2 investors who recently bought a licensing to build a fashion line for a public figure (name is confidential) and they wanted to learn more about the industry and how can we help them.

After I gave them a quick rundown of the process one of them asked: So how much of it is luck?

Did I hear right? I asked myself.

What is Cash Flow And Why is It so Important for Fashion Brand?

What is Cash Flow And Why is It so Important for Fashion Brand?

When I first heard about cash flow in relation to my fashion business I thought to myself: What does it have to do with fashion??? I went to fashion school not accounting, right? ....Just checking.
And my ego added: I have a great style, people love my designs, they'll buy them and my brand will be successful...

As I mentioned before...I made quite a lot of mistakes with my fashion brand and paid heavily for them, the above was one of them.

What is cash flow?  
Cash flow is the net amount of cash moving into and out of a business. 

3 Fashion Brands that Kicked the Bucket - Learn Why

3 Fashion Brands that Kicked the Bucket - Learn Why

Another stale broccoli casserole?
A few more polite words with “the family”?
Too many “what a shames” and too many “I saw this coming”...
This is getting all too common. 
Seeing another promising fashion startup that has been laid to rest has really stirred me up.
And you know what?
 

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

We often get asked if a fashion design degree is necessary in order to have a successful fashion brand?

The key words in that question are necessary and successful.

If you have a fashion design degree, this means that you learned in theory how to design a full collection, got introduced to the technical and design terms and the process of making a fashion product. HOWEVER, if you do not have a fashion design degree you

What Scenario Should You Cost Your Fashion Product For?

What Scenario Should You Cost Your Fashion Product For?

As a start-up fashion brand, costing your product for the first time is one of the most challenging parts of your fashion business.

When you source a factory you will have their costs for making both a small run of your product (i.e. 50 units) and a bigger run (i.e. 200+ units). For many designers, the first season is experimental and you might not know exactly how many orders you will get. So the big question is: Should you price your product based on the cost of a small run or the cost of a big run? 

What Should be Your Payment Terms?

What Should be Your Payment Terms?

Today's post is an answer for a designer's question about payment terms.
Janette Hanna asked Boaz:
Hello Boaz, I wanted to learn about a document/contract? for terms when taking orders from boutiques. I would like to show them a document with clear terms, ie pay 50% on order, 50% upon delivery. Are 50/50 terms used? J. Hamill says to charge the their credit card for remainder the day you send the order. Not when they receive the order. Needing clarification. 

How Long Does it Take to Launch a Fashion Brand?

How Long Does it Take to Launch a Fashion Brand?

Last week we looked into answering the big question of How Much Does it Cost to Start A fashion Brand, this week we’ll tackle the question of How Long Does it Take to Launch A Fashion Brand?

Similar to cost, the time question does not have only one answer and the answer depends on different aspects of your brand, such as your product, your target customer/ market, your commitment and availability (time and money), your business concept, business strategy and more.

How Much Does it Cost to Start a Fashion Brand?

How Much Does it Cost to Start a Fashion Brand?

Isn't that the million dollar question?

Unfortunately there isn’t one answer for that question. The answer depends on many aspects such as the product type, target market, price point, business concept, strategy etc.

4 Tips for Getting The Best Results From Your Pattern Maker

4 Tips for Getting The Best Results From Your Pattern Maker

Today’s post offers 4 tips to help you get the best results out of your pattern maker.

Knowing what to provide and how to direct your pattern maker is crucial to how well can they execute your vision. Whether you are a veteran or new to the industry the following should make your pattern maker job easier and will make you look like a pro not to mention save you time and money:

When Should You Grade Your Apparel Pattern?

When Should You Grade Your Apparel Pattern?

One of the most common mistakes we see with young designers is grading a pattern too early in the development process.

At what stage of the process should you grade your apparel pattern?

First, let’s explain what grading is:

Grading is the stage of sizing an apparel pattern up or down to create the patterns for the other sizes of that garment.

3 Ways for Building Awareness to Your Fashion Brand

3  Ways for Building Awareness to Your Fashion Brand

This week Boaz was teaching a class at the Dg Expo show here in New York called - The 7 Points Checklist for Launching a Fashion Product. The 7th and last point on the list was Building awareness to your fashion brand - EARLY, before you even have something to sell.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

4 Things That Any Fashion Brand Can Do To Be More Sustainable.

Sustainability - The ability to continue a defined behavior indefinitely. 

In the fashion industry we are constantly producing more and more goods. We use tons of natural resources, produce garments all over the world and all the while we are trying to keep up with ever changing trends and timely demands of the fashion industry. What is that impact? Most of the pollution in the garment industry comes from textiles. Water usage, finishing agents, and dyes. 20% of the worlds water pollution is due to the garment industry. How does it affect the community that work and live around these factories? As designers and consumers we have the responsibility to ask ourselves these questions and the ability to make change. 

How do you as a designer build a company with all of these things in mind and as a small brand be a part of this change?

Interview With Boaz David on SmartCreativeWomen.com

Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.

So tune in to listen here, learn a few things and get inspired!

How to Find A Niche for Your Fashion Brand.

When starting a fashion brand, thoroughly understanding your product, knowing who you’re selling to, and defining your USP (Unique Selling Proposition) are vital for the success of the brand. It sounds pretty obvious, right? Apparently not all businesses follow that.  

Niche business - a business targeting to a specific group of customers with a specific common shared interest, passion, or desire. 

Many new fashion brands don’t take the time to define their niche and end up spending their money and affords on the wrong targets. Starting a brand of dresses with interesting designs or with the

5 Tips For Selling Your Fashion Brand To Retailers

A guest post by Maria Pesin from Vibe Consulting

I know, I know, selling is scary.  Will the customer like your product?  Will you seem too pushy?  Will you not push enough?  What if they reject you?  How do you even start?  These are many of the questions my clients ask me.  The truth is selling is not as hard as you think.  Just like anything you do there is a process.  Following the process will help take the fear out of selling.  The more you do it the easier it becomes and the better you get at it.  As entrepreneurs we need to get over our fear because without sales there is no business.  Even if you hire great salespeople, business owners who involve themselves in sales have better results.  Buyers love when the owner cares enough about their business to interact with them.  Here are my 5 tips to selling your brand to store:

Behind the Brand – The Story of PaperGirl

PaperGirl is a  brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015! 

The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story: