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How to Choose Your Product’s Size Range. Numeric Sizes vs Letter Sizes

Choosing an appropriate size range for your apparel products will usually have more impact on your branding than what you might think, especially if FIT is high on your list of priorities for brand identity. The available sizes you decide to offer can send a message to whom you see as your target customer and what market you are going after. 

When it comes to apparel there are two standard size ranges: