brand

Branding vs Marketing

Branding vs Marketing

Many times they are used in the same sentence and referred to as the same thing...but are they the same?

Not in my opinion.

Don't get me wrong I think that marketing and branding are definitely related and feed each other but they are different in their purpose.

Always Follow Your Heart

“Be hard on yourself. Ask ‘Do I make sense? Am I crazy?' You can listen to everybody [else], but follow your heart. The worst mistake is to do something and then realize, I didn't really want to do it but so-and-so told me to” Diane Von Furstenberg

Reading this quote probably brings up memories of decisions you've made at some point in your life as well as in your business. One relatable experience that stuck with me happened when I was in fashion school: 

As a young designer I had a very distinctive design perspective and didn't want anyone telling me what they thought about my ideas as I had no intention to compromise my artistic views 

Building Your Tribe

This is a guest post by Michael Roderick is a relationship strategist.

Many designers are interested in building a following for the work that they do. Whether you are looking for more orders for your fashion line, more visits to your website, or more people to attend the pop up and showings that you host, the main idea is to develop a tribe very quickly.

But how do you go about building that tribe when you are first starting out? Here is one very simple tool to get started.

How to Choose Your Product’s Size Range. Numeric Sizes vs Letter Sizes

Choosing an appropriate size range for your apparel products will usually have more impact on your branding than what you might think, especially if FIT is high on your list of priorities for brand identity. The available sizes you decide to offer can send a message to whom you see as your target customer and what market you are going after. 

When it comes to apparel there are two standard size ranges:

3 Fashion Business Tips Learned at The FFCNYC.

3 Fashion Business Tips Learned at The FFCNYC.

This is Jessie, I’m a production associate here at Human B.

This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.

I want to share a few stand-out moments from the classes for those of you who couldn't make it:

1.       “Think about your personal brand socially versus professionally”.  Across every industry, the