social media

How to Implement Instagram Shoppable Posts

Last month I had a great webinar with MarketTap, if you missed that CLICK HERE to listen to the recording.

During the webinar the topic of shoppable Instagram posts was mentioned as a "Social Media Must Have" in 2018.

During the Q&A session that followed our webinar, a number of the audience’s questions

5 Powerful Tips to Build Your Fashion Brand With Social Media

5  Powerful Tips to Build Your Fashion Brand With Social Media

There are 2 things I love about it:

Anybody can do it. 

There is no one way to do it which means anyone can do it their way.

Not to mention that its either free or at least can be affordable for any budget.

That is the beauty of social media marketing! 
 

3 Ways for Building Awareness to Your Fashion Brand

3  Ways for Building Awareness to Your Fashion Brand

This week Boaz was teaching a class at the Dg Expo show here in New York called - The 7 Points Checklist for Launching a Fashion Product. The 7th and last point on the list was Building awareness to your fashion brand - EARLY, before you even have something to sell.

From Concept to Sales, 6 Things to Know about Starting and Running a Successful Fashion Brand

From Concept to Sales, 6 Things to Know about Starting and Running a Successful Fashion Brand

So much more goes into starting and running a successful fashion brand than good designs and branding. Often incredibly talented designers and very marketable labels fold for reasons that have very little to do with the actual concept behind the clothes.  So what is the secret recipe behind success in the fashion industry? What do the successful brands do that others don’t?

This Saturday we are hosting, together with Mood Fabrics at their NYC store a full day workshop.  We asked the three industry experts who will teach that day and whom each handle a piece of the fashion puzzle, from concept and creation to sales and marketing, for their two best tips on running a successful fashion brand and here is what they had to say: