start a fashion brand

Do You Know Your Customer?

Do You Know Your Customer?

...Like really know your customer!

Not what you think, wish or hope that they would be like, and not just the high-level details of their age, income level, and location but the specifics of their character, habits, likes and dislikes, priorities, what a day in their life looks like and more as if they were your best friend or a close family member that you know very well.

In fact, when you start a brand (or any business for that matter) the first question you should answer is WHO AM I SELLING TO?

4 Misconceptions About Launching a Fashion Kickstarter

4 Misconceptions About Launching a Fashion Kickstarter

If you’re one of those entrepreneurs currently weighing your options about how to launch your company or a new collection, keep reading.

Today I want to go over four of the major misconceptions about launching a crowdfunding campaign.

MISCONCEPTION #1: Kickstarter = “donations.”

50 for 50!

50 for 50!

Helping you avoid the thousands of pitfalls that can shatter your fashion business dreams.
That is my job! 
And I love it! 
However, as a result, in the majority of my content I usually address what mistakes to look out for, which doesn't leave much room to talk about the great things that our fashion industry has to offer.
 
After all, there is a reason why soooo many people want to be  part of this industry.

RN number, What s It? And Do I Need It?

RN number, What s It? And Do I Need It?

You have probably noticed it on some garments that you bought.

It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.

An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.  

8 points for a SUCCESSFUL trade show for your fashion brand

8 points for a SUCCESSFUL  trade show for your fashion brand

I have received some great feedback to my last post on should you or shouldn't you do a trade show as a start-up brand.

I heard from designers who had similar bad experiences to mine, others that are contemplating if they should do a show and others who decided not to do one after they ready my article.

Just Do It!

Just Do It!

What a great slogan.

I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!

Anyways, I’m not here to speak about that.

I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love! 

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

Just one?

You're probably thinking that there are a million important lessons a new fashion entrepreneur must learn, and you'd be right.

However, not all lessons are made equal.

That's why we reached out to the speakers at this year's Be Creative Be Profitable seminar and asked them, "what's the single most important lesson every fashion entrepreneur needs to learn?"

Below is the conversation that ensued...

What is Cash Flow And Why is It so Important for Fashion Brand?

What is Cash Flow And Why is It so Important for Fashion Brand?

When I first heard about cash flow in relation to my fashion business I thought to myself: What does it have to do with fashion??? I went to fashion school not accounting, right? ....Just checking.
And my ego added: I have a great style, people love my designs, they'll buy them and my brand will be successful...

As I mentioned before...I made quite a lot of mistakes with my fashion brand and paid heavily for them, the above was one of them.

What is cash flow?  
Cash flow is the net amount of cash moving into and out of a business. 

3 Fashion Brands that Kicked the Bucket - Learn Why

3 Fashion Brands that Kicked the Bucket - Learn Why

Another stale broccoli casserole?
A few more polite words with “the family”?
Too many “what a shames” and too many “I saw this coming”...
This is getting all too common. 
Seeing another promising fashion startup that has been laid to rest has really stirred me up.
And you know what?
 

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

We often get asked if a fashion design degree is necessary in order to have a successful fashion brand?

The key words in that question are necessary and successful.

If you have a fashion design degree, this means that you learned in theory how to design a full collection, got introduced to the technical and design terms and the process of making a fashion product. HOWEVER, if you do not have a fashion design degree you

How Long Does it Take to Launch a Fashion Brand?

How Long Does it Take to Launch a Fashion Brand?

Last week we looked into answering the big question of How Much Does it Cost to Start A fashion Brand, this week we’ll tackle the question of How Long Does it Take to Launch A Fashion Brand?

Similar to cost, the time question does not have only one answer and the answer depends on different aspects of your brand, such as your product, your target customer/ market, your commitment and availability (time and money), your business concept, business strategy and more.

How Much Does it Cost to Start a Fashion Brand?

How Much Does it Cost to Start a Fashion Brand?

Isn't that the million dollar question?

Unfortunately there isn’t one answer for that question. The answer depends on many aspects such as the product type, target market, price point, business concept, strategy etc.

Interview With Boaz David on SmartCreativeWomen.com

Boaz was recently interviewed by Monica Lee for her Smart Creative Women website Where he shared his own story and experience in the fashion industry, shared lessons he learned along the way and talked about the concept behind our company Human B.

So tune in to listen here, learn a few things and get inspired!

How to Find A Niche for Your Fashion Brand.

When starting a fashion brand, thoroughly understanding your product, knowing who you’re selling to, and defining your USP (Unique Selling Proposition) are vital for the success of the brand. It sounds pretty obvious, right? Apparently not all businesses follow that.  

Niche business - a business targeting to a specific group of customers with a specific common shared interest, passion, or desire. 

Many new fashion brands don’t take the time to define their niche and end up spending their money and affords on the wrong targets. Starting a brand of dresses with interesting designs or with the

5 Tips For Selling Your Fashion Brand To Retailers

A guest post by Maria Pesin from Vibe Consulting

I know, I know, selling is scary.  Will the customer like your product?  Will you seem too pushy?  Will you not push enough?  What if they reject you?  How do you even start?  These are many of the questions my clients ask me.  The truth is selling is not as hard as you think.  Just like anything you do there is a process.  Following the process will help take the fear out of selling.  The more you do it the easier it becomes and the better you get at it.  As entrepreneurs we need to get over our fear because without sales there is no business.  Even if you hire great salespeople, business owners who involve themselves in sales have better results.  Buyers love when the owner cares enough about their business to interact with them.  Here are my 5 tips to selling your brand to store:

Behind the Brand – The Story of PaperGirl

PaperGirl is a  brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015! 

The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story:

The Secret to Being a Successful Entrepreneur.

Starting a business is a marathon.

As a business owner you must be mentally prepared to live with uncertainty and fear while pushing through obstacles for years on end.

Every successful entrepreneur will tell you that before they had success stories they had numerous unsuccessful stories. Bill Gates watched his first company crumble, Milton Hershey started 3 candy companies before Hershey’s, Walt Disney was told he lacked creativity and was forced to close his first animation company and the list goes on.

The ability to control fears and detach from the outcome is what sets successful entrepreneurs apart from other business owners. They are visionaries who have the ability to turn the

WHY?

Starting your fashion brand means starting a business! Hold on, don’t laugh, it might sound obvious to you but many designers out there are not fully aware of that aspect.

Many people (especially those who have never owned a business)  tend to glamorize the idea of being your own boss, setting your own hours, your own rates, your own rules, choosing who to work with, not to mention receiving all the credit and rewards for your talent with hopes of being famous and other unrealistic ideas. These alluring benefits are often the drive for many designers to make the leap to start their own business without closely examining the other logistics.

3 Fashion Business Tips Learned at The FFCNYC.

3 Fashion Business Tips Learned at The FFCNYC.

This is Jessie, I’m a production associate here at Human B.

This past weekend we attended the Freestyle Fashion Conference hosted by Open Source Fashion here in New York which brought out an inspiring group of industry professionals to talk about fashion and business. We spent the day attending and teaching workshop classes on subjects ranging from Pop-Up Shops to Data Driven Marketing Strategies.

I want to share a few stand-out moments from the classes for those of you who couldn't make it:

1.       “Think about your personal brand socially versus professionally”.  Across every industry, the 

How Feasible is Your Vision?

How Feasible is Your Vision?

Let's take a second to talk about the feasibility of your fashion business.

Before you jump all in to execute your vision it is really important for you to do your homework and find out how feasible your idea is.
Yes lots of times you will need the help of industry professionals which is where we can help, but even before that there is market research that you can probably can and should do on your own that will answer that question.

I thought the best way for me to address this subject will be to share an example of a general conversation that i often have with a designer on a feasibility consultation session.