Development Kick-start Package


Development Kick-start Package


Developing a successful fashion line is no simple task. 

Having a talent and/or having a great concept is only the first steps. Turning them into successful products takes a lot more than that. 

Therefore, If you are new to the process you need someone who will show you how to do it. Someone who will show you the ropes to help you put all the pieces together and create a plan for you to follow while holding your hand as you execute it.

This is where we come in.

This package is the first step in developing a strong, cohesive product line.  

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Development Kick-start Package

Phase One

In this first phase we would get clarity on the brand's concept, market value and goals, identify opportunities and set up expectations. This phase includes an in-depth questionnaire and a brand interview, 

This phase includes:

·       Startup questionnaire and in-depth interview

·       Review of Brand's concept and goals

·       Review market positioning and brand's competition

·       Review the USP (Unique Selling Proposition) of the product/brand

·       Review of product categories

·       Review price points and feasibility of the products

·       Review of development and production options (domestic, offshore etc.)

·       Review of a development budget

·       Review of branding re: logo, website etc.

·       Review of business model (sales strategy, methods of production, distribution, margins)


Phase Two

After reviewing the brand in phase one, In this second phase, we will define the value of the brand, its concept, and product selection, finalize the details of the products and start the development process.

This phase includes:

·       Defining the aesthetics of the line

·       Defining product category and size of the line

·       Defining the number of seasons per year

·       Establishing the fit (specs, fit model) and size range etc.

·       Deciding on the first season to launch

·       Developing a calendar (development + production)

·       Deciding on development and production location

·       Reviewing mood boards and inspiration items/materials

·       Finalizing the designs and staring the sourcing and development process


Program timeline:

The program takes on average 2 weeks to complete. Progress and completion times will depend on size of the project, availability of details and response time from the brand.