Fashion business information, advice, guidance, and education for fashion brands
You're not starting a business
You're going on a journey
And in this journey, there are times when it's exciting and energizing, and you don't want to go to sleep not to miss a second of it.
And other times, when you feel a dark cloud hovering over you, things are not working, and all you want to do is get under the blanket and not get out of bed until it is all resolved.
But as we know, if you hide under a blanket, nothing will get better cause you're the one who can make things better!
This is a guess post about branding from Pia Silva - A branding expert and the co-founder of Worst Of All Design.
Most people think if they have a badass logo, they also have a badass brand! And while a cool logo can take you far, it is most certainly not a brand, and understanding the difference can open your eyes to new opportunities for growing your business.
Below are 4 key differences that can help you determine if you have a brand or not, and when you need one.
