pricing

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How Setting the right Retail Price Range for Your Fashion Product Impact Your Production and Sales

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How Setting the right Retail Price Range for Your Fashion Product Impact Your Production and Sales

Setting the right retail price range isn't just about numbers. It's a strategic decision.

Understanding the intricate connection between pricing and production is essential for sustainable growth and success and can significantly impact your fashion brand's production process and sales.

To do it right, you’ll need to balance factors like production costs, brand positioning, target market, competition, and desired profit margins.

In this article, you’ll learn how retail price plays a pivotal role in shaping both the creative and business aspects of fashion brands and get some tips to help you make informed decisions:

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What Is The Most Profitable Category In Apparel?

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What Is The Most Profitable Category In Apparel?

The answer is one of these industry "secrets" that if you are new to the industry, and especially if you do sew or never produced apparel before, you simply wouldn't know it...

Yet once you hear the answer, I bet you'll go, "oh yes, that makes a lot of sense."

In this video, I also share info about the cost of labor and why certain categories are assumed to cost less than others...

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What Is The Right Price For My Fashion Product?

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What Is The Right Price For My Fashion Product?

It's no news that pricing your product right will have a big impact on your sales.

But what is pricing it right means? 

This question can be even harder to answer if you are just starting your fashion brand. 

There are few ways to determine the right prices of your fashion products even at that stage. It requires some research, but It all comes down to defining your market positioning, your specific target customer and the value of your product for that customer.
 

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What Scenario Should You Cost Your Fashion Product For?

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What Scenario Should You Cost Your Fashion Product For?

As a start-up fashion brand, costing your product for the first time is one of the most challenging parts of your fashion business.

When you source a factory you will have their costs for making both a small run of your product (i.e. 50 units) and a bigger run (i.e. 200+ units). For many designers, the first season is experimental and you might not know exactly how many orders you will get. So the big question is: Should you price your product based on the cost of a small run or the cost of a big run?