This post is written by our branding consultant Maria Pesin from Vibe Consulting.
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked interesting. The salesperson gave me the information about the belts and I was ready to leave. Then the owner of the company came over and told me the story of the company and the belts. The story was so compelling that I sat right down and wrote an order.
Stories have the power to inform and educate, entice and engage a customer. Stories can