Fashion business information, advice, guidance, and education for fashion brands
It's no news that pricing your product right will have a big impact on your sales.
But what is pricing it right means?
This question can be even harder to answer if you are just starting your fashion brand.
There are few ways to determine the right prices of your fashion products even at that stage. It requires some research, but It all comes down to defining your market positioning, your specific target customer and the value of your product for that customer.
The retail landscape is definitely changing.
Although there are different opinions as to where it's heading, the future is uncertain.
Retailers are struggling, department stores are closing doors or ....just don't pay designers on time.
Small brands are challenged to compete in a saturated market with low margins.
Are we looking at the end of Brick and Mortar?
Today's post is an answer for a designer's question about payment terms.
Janette Hanna asked Boaz:
Hello Boaz, I wanted to learn about a document/contract? for terms when taking orders from boutiques. I would like to show them a document with clear terms, ie pay 50% on order, 50% upon delivery. Are 50/50 terms used? J. Hamill says to charge the their credit card for remainder the day you send the order. Not when they receive the order. Needing clarification.
Your selling season just ended, your got orders (hopefully more than what was projected), Congratulations! So what now? What should you do next?
This next preparation stage can help iron out and clean any possible issues before you commit to production. This is where you will need to consolidate all your orders, confirm them, make production decisions and start the pre-production phase.
Here is a detailed step by step on what you should do now:
Collecting - Collect all your orders, go through all the details on each one of them to make sure all the info on them is clear and complete. Many times orders are being
This post is written by our branding consultant Maria Pesin from Vibe Consulting.
I was at a trade show one day shopping for product to sell in my shoe and accessory store. Passing by a booth I saw belts that looked interesting. The salesperson gave me the information about the belts and I was ready to leave. Then the owner of the company came over and told me the story of the company and the belts. The story was so compelling that I sat right down and wrote an order.
Stories have the power to inform and educate, entice and engage a customer. Stories can
How many products will you need to sell in order to cover your cost and at what level of sales will your business make a profit?
To answer this you will need to calculate and find what is the breakeven point of your business.
Breakeven point (or breakeven analysis) is the point in which expenses are covered, and anything that is sold above that point means that your business is making a profit.
Calculating the breakeven point is done by defining the relationship between expenses and revenues and understanding how expenses/cost will change as sales increase or decrease. Let’s look at how it’s done.
So much more goes into starting and running a successful fashion brand than good designs and branding. Often incredibly talented designers and very marketable labels fold for reasons that have very little to do with the actual concept behind the clothes. So what is the secret recipe behind success in the fashion industry? What do the successful brands do that others don’t?
This Saturday we are hosting, together with Mood Fabrics at their NYC store a full day workshop. We asked the three industry experts who will teach that day and whom each handle a piece of the fashion puzzle, from concept and creation to sales and marketing, for their two best tips on running a successful fashion brand and here is what they had to say:
