Fashion business information, advice, guidance, and education for fashion brands
Quality Control (QC) isn't just about ensuring your garments look good; it's your ticket to exceeding customer expectations, minimizing issues and setbacks, and optimizing production efficiency. By maintaining stringent QC standards, you deliver exceptional products and establish your brand as a reliable force in the industry.
When done right, it will make your life easier, decrease your stress level, increase your profit, and reduce waste.
Beyond technical skills and creative vision, the foundation of building a thriving fashion brand rests upon you, especially your character traits.
As a creative entrepreneur, you'll embark on a unique journey, weaving together your artistic vision with your business savvy. It's a delicate dance, a perfect balance between the right and left brains, where your creativity meets your strategic acumen.
Setting the right retail price range isn't just about numbers. It's a strategic decision.
Understanding the intricate connection between pricing and production is essential for sustainable growth and success and can significantly impact your fashion brand's production process and sales.
To do it right, you’ll need to balance factors like production costs, brand positioning, target market, competition, and desired profit margins.
In this article, you’ll learn how retail price plays a pivotal role in shaping both the creative and business aspects of fashion brands and get some tips to help you make informed decisions:
People don't just buy products; they buy stories, experiences, and emotions.
A well-crafted brand story transcends mere clothing; it creates an emotional connection, resonating with customers on a personal level.
Let’s delve into the art of crafting compelling brand narratives for fashion brands that leave a lasting impact.
You're not starting a business
You're going on a journey
And in this journey, there are times when it's exciting and energizing, and you don't want to go to sleep not to miss a second of it.
And other times, when you feel a dark cloud hovering over you, things are not working, and all you want to do is get under the blanket and not get out of bed until it is all resolved.
But as we know, if you hide under a blanket, nothing will get better cause you're the one who can make things better!
You finished your first production run, the goods are being shipped to you from the factory, and it's time to launch and start selling...
It's your first time doing this, you poured your heart and soul into this, and you have no idea what to expect. What if it will not be recieved well? What if it's too expensive? What if you chose the wrong materials? Fit? Sizes?
That unknown produces lots of anxiety, and your inner voice is having a field day.
If only you had a better idea of what to expect…
The answer is one of these industry "secrets" that if you are new to the industry, and especially if you do sew or never produced apparel before, you simply wouldn't know it...
Yet once you hear the answer, I bet you'll go, "oh yes, that makes a lot of sense."
In this video, I also share info about the cost of labor and why certain categories are assumed to cost less than others...
What is the ideal number of styles that you should offer when launching your fashion brand?
On one hand, you don’t want to invest in a big line until you get your proof of concept, but on the other hand, you want your line to look big enough so it will be taken seriously.
Is there a magic number you should be aware of?
Developing a new apparel product is complex and requires numerous rounds of samples and fitting before you can get it right.
If you are new to this process, and since each round is an additional cost and time, the question becomes how many fittings rounds is reasonable to have? And how many rounds are too many?
The fashion industry is in major need of a change and needs to adopt sustainable practices. We’ve been getting questions from fashion designers and brands who are asking how can they become more sustainable in their business? Here are tips on what you can do to integrate more sustainable practices into your business.
ARE YOU WORRIED ABOUT THE FUTURE OF YOUR BRAND?
You’re not alone. We speak to business owners just like you every day, and they are all worried too.
The fashion industry and retail are in a state of flux, and that uncertainty is affecting many businesses, including yours.
If you are one of these brands that used to do business the old way, then most likely, you are struggling to adapt and compete in this new reality.
