ARE YOU WORRIED ABOUT THE FUTURE OF YOUR BRAND?
You’re not alone. We speak to business owners just like you every day, and they are all worried too.
The fashion industry and retail are in a state of flux, and that uncertainty is affecting many businesses, including yours.
If you are one of these brands that used to do business the old way, then most likely, you are struggling to adapt and compete in this new reality.
The wholesale business, the way we knew it, is bankrupt. Shifting into a DTC model is scary and risky if you are not familiar with it. It requires a new business model, an investment in technology, digital marketing, and a reconfigured supply chain.
Customer’s shopping habits have changed, and the new native-digital brands that are set up to this new reality are biting daily into your market share.
You’ve seen your business shrinking every month, and just like any other business owner, you’ve taken action and tried to adjust…
You invested in a new e-commerce site and digital marketing, and you yet to see an ROI.
You went ahead and produced products so you can be ready when the orders from your e-commerce start to come in, and now you’re stuck with cash sitting in your warehouse that soon you’ll need to sell for 10 cents on the dollar.
You invested in new technological tools just to find out that your team needs some serious training before they can use it properly, and even then you are not maximizing the use of these tools…feels like a waste of money.
If you are facing some or all of these challenges, you must be frustrated, and I don’t blame you, I would feel the same…after all, YOU DIDN’T DO ANYTHING WRONG. It’s not you, it’s the industry. The same industry that you knew very well for so many years suddenly changed on you.
There is no worse situation for a business owner to be in than not having control over your business.
At this point you’re faced with two options:
Either you see your business bleeds to death OR…
You put on your entrepreneur’s hat, the same one that you had on when you build your business from scratch, you then look at reality straight in the face with no fear, and make whatever changes and adjustments that you need to do…as big and as scary they might be, turning this obstacle into an opportunity of a lifetime.
You see, every challenge is an opportunity to do things better and bigger. I think that this current state of flux is where big businesses are built!
Right now is the time of opportunities (especially since everyone around you is not sure what to do)!
To do that you will need to take a good look with a magnifying glass at your market positioning, target audience, product selection, and operation. Then, redefine and restructure what is needed.
Would it happen right away? Probably not,
Would it be an easy task? probably not.
But, how does staying where you are now working out?
If you are open to welcome a change, choose your actions carefully, follow a business strategy along with a positive attitude, not only that you’ll turn your business around…you’ll do it BEFORE your competitors will.
So, what is it going to be… will you choose FEAR or BRAVERY?
If you choose bravery, I want to help you do that.
On Wednesday, November 6th, 1 PM EST (12 pm Central, 10 AM Pacific) I will host a webinar where we will share with you a step by step of our methodology and process to turn your business around by turning obstacles into opportunities and set you up to 10X YOUR REVENUE!
WHO IS IT FOR? Established fashion brands and retailers with at least 2 years in business.
Click below to register and reserve your spot. Spots are limited.