Retail is going through one of its most disruptive periods with pressures coming from all corners. This disruption provides new opportunities and a window into where you can go next with your fashion brand to transform your business into a retail powerhouse. Now is the time for brands to adapt to a customer-led environment by sharpening their technological capabilities so they can prosper in this new environment.
...Like really know your customer!
Not what you think, wish or hope that they would be like, and not just the high-level details of their age, income level, and location but the specifics of their character, habits, likes and dislikes, priorities, what a day in their life looks like and more as if they were your best friend or a close family member that you know very well.
In fact, when you start a brand (or any business for that matter) the first question you should answer is WHO AM I SELLING TO?
I consider myself a private person, but this was something I had to share with you!
I have a 2.5 years old son, and quite frankly the last 2.5 years were an amazing and fun experience for me.
Many people will tell you how much work it is to have kids and what you'll need to give up and change etc.
But what no one tells you is how much you can learn from a toddler...about yourself, life and...Business.
I'm not looking to raise money or bring on investors so why do I need one?
This is usually the respond that we get when we ask designers if they wrote a business plan for their new start-up fashion brand.
Quite frankly, I don't blame them for thinking this way, I myself thought the same until I started my fashion brand.
This last week I had a meeting with 2 investors who recently bought a licensing to build a fashion line for a public figure (name is confidential) and they wanted to learn more about the industry and how can we help them.
After I gave them a quick rundown of the process one of them asked: So how much of it is luck?
Did I hear right? I asked myself.
This is a guest post by Eric Fitzgerald, an independent business consultant and the founder of Fashion Business Insider.
Like most aspiring designers, your sketch books are probably filled will lots of new and exciting design ideas that you want to someday explore in your collection. Having a platform to experiment with new ideas, fabrics, and silhouettes is the dream of any entrepreneurial designer. As much as creativity will help define your brand, remember that you’re also running a business and that brands take time to develop. Part of that development process is being consistent with what you offer your customer and how you offer it to them.
Consistency does not mean you need to be boring or basic. In fact, as an emerging designer, ensure that your product speaks volumes about who you are and what your brand stands for. Push yourself creatively and continue to innovate. But do so from a vantage point that is
Are you looking to start a handbag line?
We recently partnered with Tara Sauvage, a handbag expert with over 15 years expertise in handbags and leather goods. Together we will offer help with every stage of the process: from consulting to design, sourcing, development and production with both domestic and overseas manufactures.
Below are Tara’s top 5 points you must consider before starting a handbag line:
Price Point Will Determine Feasibility.
It is important to figure out your retail price point before starting a collection, as this will determine the materials you can use. Many new aspiring handbag designers want to make a luxury leather bag collection that retails for under $100.
Today I wanted to answer a reader's question. Its a question that we frequently get from designers so I figured you will all benefit.
Q. What’s the skinny on bar codes/upc codes. Do I need to buy these for my hang tags?
A. To answer the question I’d like to first explain what a UPC code is and why it is used.
A UPC, Universal Product Code, is a bar code that encodes product information (company, product style, size, color, etc.) in a visual pattern that can be read electronically. For example, major department stores who have an electronic point of sale system at the checkout use UPCs to keep track of their stock, sales, and to reorder products by scanning the bar-code.
Many of you designers out there are probably going into Fall14 production & SS15 samples as we speak and trying to finalize your sewing contractor—choosing one and making it work with them.
As a start-up fashion brand with limited resources, you might be hesitant that the sewing contractor will not have your business as priority; In other words, “doing you a favor” by accepting your job. Considering your budget is probably limited and your quantities are barely make their minimums, you start to wonder: What incentives can I offer them to consider my line a valid brand and want to work with me?
My business philosophy has always been that a business interaction must make sense for both sides in order to last. It must be a win-win situation! Unfortunately, many fashion designers get too involved with their own views and business needs/deadline/pressure and end up waiting until the last minute to place orders, and then ask the contractor to rush without having all the materials and info ready, (not to mention asking for lower production price), etc. At the end of the day, this makes it not profitable and very difficult for the contractors to work with young designers.
Here are 3 valuable things that you, as a new brand with limited resources, can offer your sewing contractor to make this a win-win relationship:
I took the first few weeks off and just came back from a visit to Melbourne.... yes, in Australia! My wife and I attended a wedding there and we loved it here. What a wonderful city! Lots of awesome things to see and do, lovely people, great food, great art, beautiful beaches and nice weather! (its summer there right now).
Trips always bring new experiences,so what i wanted to share with you today is one that i had on this trip which i thought will inspire you as you are looking to tackle new resolutions in this upcoming year.
The new year is just around the corner and If you are like me than you most likely in the process of (or about to) reflecting on this last year’s achievements while setting up your new year’s resolutions.
For many years now I would have my yearly resolutions mapped out before the start of a year but it never really worked. It's only in these last 4 years that the process became fruitful with measurable results that helped improve my personal life and grow my business. So what made the difference you’re asking??? How can you do the same?
Two main points made it all different for me: