fashion entrepreneur

How to Guarantee Brand Growth in Today’s Retail? The Commerce Ecosystem.

How to Guarantee Brand Growth in Today’s Retail? The Commerce Ecosystem.

Retail is going through one of its most disruptive periods with pressures coming from all corners. This disruption provides new opportunities and a window into where you can go next with your fashion brand to transform your business into a retail powerhouse. Now is the time for brands to adapt to a customer-led environment by sharpening their technological capabilities so they can prosper in this new environment.

Design with Production In Mind

Design with Production In Mind

We are experiencing many issues with our production, can you help us with this? ”

If I had a cent for every time that I heard that sentence i would probably be retired by now.

Most fashion brands (especially if they are new or small), assume that since production is the last part in the process they’ll just worry about it when they get to it, and rather choose to focus mainly on designing and making the perfect samples.

NEWS FLASH - that is the wrong approach.

50 for 50!

50 for 50!

Helping you avoid the thousands of pitfalls that can shatter your fashion business dreams.
That is my job! 
And I love it! 
However, as a result, in the majority of my content I usually address what mistakes to look out for, which doesn't leave much room to talk about the great things that our fashion industry has to offer.
 
After all, there is a reason why soooo many people want to be  part of this industry.

7 Reasons Your Fashion Brand Is Not Growing

7 Reasons Your Fashion Brand Is Not Growing

The most challenging part when running a marathon is the middle part.

This is where the excitement of the beginning is starting to fade out and the finish line seems far far away.

This is when thoughts of quitting start to surface inside our heads and we start to feel that something big has to happen otherwise we will never make it.

 

Why Do I Need A Business Plan?

Why Do I Need A Business Plan?

I'm not looking to raise money or bring on investors so why do I need one?

This is usually the respond that we get when we ask designers if they wrote a business plan for their new start-up fashion brand.

Quite frankly, I don't blame them for thinking this way, I myself thought the same until I started my fashion brand.

How Busy Are you?

How Busy Are you?

When did being busy become the new measure of success? 

How many times you heard someone says 'I'm so busy', yet you couldn't stop but thinking, what are they so busy with???

Feeling busy makes someone feel successful and accomplished while giving others the impression that that person is indeed successful....more so, they might even envy them.
 

Just Do It!

Just Do It!

What a great slogan.

I was never a fan of Nike (has to do with my favorite sport), but I do LOVE the message of this phrase and I do use it a lot!

Anyways, I’m not here to speak about that.

I’m here to speak about you and turning your talent and great ideas into a business where you can make money doing what you love! 

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

The Single Most Important Lesson a Fashion Entrepreneur Must Learn

Just one?

You're probably thinking that there are a million important lessons a new fashion entrepreneur must learn, and you'd be right.

However, not all lessons are made equal.

That's why we reached out to the speakers at this year's Be Creative Be Profitable seminar and asked them, "what's the single most important lesson every fashion entrepreneur needs to learn?"

Below is the conversation that ensued...

How Much of it is Luck?

How Much of it is Luck?

 

This last week I had a meeting with 2 investors who recently bought a licensing to build a fashion line for a public figure (name is confidential) and they wanted to learn more about the industry and how can we help them.

After I gave them a quick rundown of the process one of them asked: So how much of it is luck?

Did I hear right? I asked myself.

3 Fashion Brands that Kicked the Bucket - Learn Why

3 Fashion Brands that Kicked the Bucket - Learn Why

Another stale broccoli casserole?
A few more polite words with “the family”?
Too many “what a shames” and too many “I saw this coming”...
This is getting all too common. 
Seeing another promising fashion startup that has been laid to rest has really stirred me up.
And you know what?
 

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

Is it Necessary to Have a fashion Degree in Order to Have a Successful Fashion Brand?

We often get asked if a fashion design degree is necessary in order to have a successful fashion brand?

The key words in that question are necessary and successful.

If you have a fashion design degree, this means that you learned in theory how to design a full collection, got introduced to the technical and design terms and the process of making a fashion product. HOWEVER, if you do not have a fashion design degree you