Many times they are used in the same sentence and referred to as the same thing...but are they the same?
Not in my opinion.
Don't get me wrong I think that marketing and branding are definitely related and feed each other but they are different in their purpose.
Do you think that having a great logo is enough to build a fashion brand around?
Over the years I heard mix answers from designers to this question, so I wanted to try and answer this question because I think it is an important one.
I hear many designers who describe their logo as the Unique Selling Proposition of their brand, its DNA and the reason why people will buy their products.
You have probably noticed it on some garments that you bought.
It i a number, usually somewhere on the care labels, most likely with the letters RN# before it. As in the picture below.
An RN number or registered identification number is a number issued by the FTC (Federal Trade Commission), upon request, to a business residing in the U.S. and engaged in the manufacture, importing, distribution, or sale of textile, wool, or fur products.
When starting a fashion brand, thoroughly understanding your product, knowing who you’re selling to, and defining your USP (Unique Selling Proposition) are vital for the success of the brand. It sounds pretty obvious, right? Apparently not all businesses follow that.
Niche business - a business targeting to a specific group of customers with a specific common shared interest, passion, or desire.
Many new fashion brands don’t take the time to define their niche and end up spending their money and affords on the wrong targets. Starting a brand of dresses with interesting designs or with the
A guest post by Maria Pesin from Vibe Consulting
I know, I know, selling is scary. Will the customer like your product? Will you seem too pushy? Will you not push enough? What if they reject you? How do you even start? These are many of the questions my clients ask me. The truth is selling is not as hard as you think. Just like anything you do there is a process. Following the process will help take the fear out of selling. The more you do it the easier it becomes and the better you get at it. As entrepreneurs we need to get over our fear because without sales there is no business. Even if you hire great salespeople, business owners who involve themselves in sales have better results. Buyers love when the owner cares enough about their business to interact with them. Here are my 5 tips to selling your brand to store:
PaperGirl is a brightly illustrated and inspiring made in NY childrenswear line that our company manged the development and production for this past year before launching their first collection in April 2015!
The stunning original artwork that make up each print on the garments, coordinates with a booklet (also designed and written by the designer) stored inside the garment’s pocket to inspire its little wearers to dream as individuals. Here we meet the designer behind the imaginative brand to hear her unique story:
This is a guest post by Eric Fitzgerald, an independent business consultant and the founder of Fashion Business Insider.
Like most aspiring designers, your sketch books are probably filled will lots of new and exciting design ideas that you want to someday explore in your collection. Having a platform to experiment with new ideas, fabrics, and silhouettes is the dream of any entrepreneurial designer. As much as creativity will help define your brand, remember that you’re also running a business and that brands take time to develop. Part of that development process is being consistent with what you offer your customer and how you offer it to them.
Consistency does not mean you need to be boring or basic. In fact, as an emerging designer, ensure that your product speaks volumes about who you are and what your brand stands for. Push yourself creatively and continue to innovate. But do so from a vantage point that is
“Be hard on yourself. Ask ‘Do I make sense? Am I crazy?' You can listen to everybody [else], but follow your heart. The worst mistake is to do something and then realize, I didn't really want to do it but so-and-so told me to” Diane Von Furstenberg
Reading this quote probably brings up memories of decisions you've made at some point in your life as well as in your business. One relatable experience that stuck with me happened when I was in fashion school:
As a young designer I had a very distinctive design perspective and didn't want anyone telling me what they thought about my ideas as I had no intention to compromise my artistic views