Fashion business information, advice, guidance, and education for fashion brands
You finished your first production run, the goods are being shipped to you from the factory, and it's time to launch and start selling...
It's your first time doing this, you poured your heart and soul into this, and you have no idea what to expect. What if it will not be recieved well? What if it's too expensive? What if you chose the wrong materials? Fit? Sizes?
That unknown produces lots of anxiety, and your inner voice is having a field day.
If only you had a better idea of what to expect…
The answer is one of these industry "secrets" that if you are new to the industry, and especially if you do sew or never produced apparel before, you simply wouldn't know it...
Yet once you hear the answer, I bet you'll go, "oh yes, that makes a lot of sense."
In this video, I also share info about the cost of labor and why certain categories are assumed to cost less than others...
What is the ideal number of styles that you should offer when launching your fashion brand?
On one hand, you don’t want to invest in a big line until you get your proof of concept, but on the other hand, you want your line to look big enough so it will be taken seriously.
Is there a magic number you should be aware of?
